Top Video Marketing Trends to watch for in 2019

Video marketing is now becoming the sought after marketing method for brands. With the social media gaining more and more users, the acceptance of video marketing has witnessed a huge spike. Be it how to use the product or introduction of new product, brands are using video marketing as a method to reach out to the maximum audience. It has helped many companies in boosting sales and reaching out the maximum audience. In 2018, this marketing method witnessed too many innovations and with 2019 approaching companies the trend is getting better and better.

According to marketing experts, video marketing will draw more than 80 percent of internet traffic globally by 2019. Similarly, video embedded in email marketing campaigns will result in rise of click-through rate by 200-300 percent.

A top reputed digital marketing agency will ensure that its clients get the trendy aspect of video marketing for business growth.

Let us now check some top video marketing trends to watch for in 2019-

  • Increase in Live Streaming Services-

Today more and more companies are going live to stream on social media platform during product launch. This gives direct view to the audience and creates hype in the social media platform. These live videos are created anywhere, anytime and require zero investment. In 2019, more and more companies will use live streaming service to reach out the maximum audience. Even new channels are using this platform to present live news coverage on social media platform.

  • Videos will sync with devices we use-

More and more people are browsing on internet than their laptops and desktop devices. This means that the method of creating videos is different than before and is compatible to mobile viewing. The shapes and size of the mobile screen will also indicate the shape of videos created these days. Earlier, videos were created in vertical method, but now they are switched over to square-shaped videos.

  • E-learning will get major boost-

Video marketing is not limited to product promotion, but also for e-learning. Online education portal will use video marketing as the platform to promote new courses among the target audience. With this, students don’t need to be confined with classroom by incorporating the necessary training materials into videos.  Top e-learning companies have learned the importance of video marketing and will use it largely to promote the course.

  • V-Logging gaining more Momentum-

Although in 2019 it won’t be a new thing, but more and more creative people will indulge into video marketing process. The virtual reality technology used in videos embedded within the blog will appeal more to the customers. This will further help v-loggers to earn money through blogs. These v-loggers can use these video marketing techniques in creating channels in YouTube to gain more momentum and traffic to their blog.

Digital marketing agency with trending video marketing tools will further boost the use of this platform so that brands can marketing their product effectively. Digital agencies will use this platform in a more creative way to promote the brand to wider audience.

Also Read – 7 Critical Tasks you must outsource to Digital Marketing Agency

7 Critical Tasks you must outsource to Digital Marketing Agency

If you are running a company and have a goal of X revenue for the next 5 years, then you need a support system that can help in reaching the goal. This is the when you need to invest on digital marketing agency that can handle the outsourcing work. A best digital marketing agency is the one that can take care of every aspect of critical tasks involved to marketing the brand or the company.

 

Value4Brand , ORM ,Digital Marketing Agency ,Best Digital Marketing Agency in Delhi ,Best Digital Marketing Agency ,Best digital marketing agency in india

Let us now discuss on 7 such critical tasks involved which a company should outsource to digital marketing agency:

  1. Website Design and Branding:

Website is the first impression which draws attention from visitors. A good website having appealing design with right elements and soothing colour will gain good number of visitors that can help in increasing the traffic. This further helps in branding the company and service. Digital marketing agency works best in this term of working on the design of the site and also branding it effectively.

  1. SEO:

The most important aspect of the website is SEO (Search Engine Optimization) which if done with right implementation process then can help gaining traffic to the site. Google constantly reinvents algorithm which can only be understood by professional SEO team. A best digital marketing agency has professional SEO team that undertakes the job of managing keywords, optimizing of the entire site and other aspects of the site.

  1. Content Marketing:

An important part of digital marketing process, outsourcing content marketing to a digital marketing agency will serve fruitful. According to one study, a company that blogs can generate 55 percent of more visitors, 97 percent more inbound links and other benefits. The digital marketing team will consider elements like- Infographics, Videos, Case Studies, etc.

  1. Social Media:

From Instagram to Facebook and Twitter, social media platform is on a new high with every company having its footprint on it. Social media is the right platform to engage with customers and potential clients. Marketing agencies with promotional campaigns and other effective methods can prove beneficial to market the brand in larger way.

  1. Influencer Marketing:

For a brand, building social media presence could be time consuming. So using social media influencers could be very helpful and can have major impact on the brand. Companies that invest on influencer marketing can earn good return. Platforms like LinkedIn and Instagram are best platform to make use of influencers. Digital marketing agencies connect with these influencers to market the brand that can bring good return for long term.

  1. Marketing Automation and Lead Nurturing:

It is commonly witnessed that people who regularly visited to your site and downloaded the resource, suddenly disappear. This is something that you need to worry upon. A best digital marketing agency works on lead nurturing which can create sales opportunities. The team first identifies which is the best lead that can create sales opportunity and help in earning revenue. Similarly, marketing automation technology like software and chatbots makes the lead nurturing further effective.

  1. Account based Marketing:

The idea behind this marketing is to spend more than the revenue expectation. With the use of technology, digital marketing agency works on the ads placement and generates more revenue than investment. It is important that the marketing succeeds in it message and is tailored effectively.

Value4Brand are #1 SEO Company in India offering SEO Services, Website Design, Web Development, Online Reputation Management and Digital Marketing.

Top Best Practices to Follow in Facebook for Business

Over the years, Facebook has become the important medium of marketing the brand or product to a wider audience. With almost billions of Facebook users today, companies have a maximum chance of getting exposure in the digital medium. Businesses are constantly challenged to increase the number of followers and stay competitive in the market. Handling the situation by self is quite difficult, so hiring a digital marketing agency becomes important. The best digital marketing agency in India is the one that has all the tools that can help in marketing the business on Facebook. Following the best practices of Facebook for business marketing will certainly lead to better ROI for the long term.

When you look for a digital marketing agency in India, it is important to know what practices the agency would follow to stay in market through Facebook.

Let us check some of the best FB best practices:

  • Know the Target Audience:

One of the effective Facebook practices followed by digital marketing agency in India is to know the target audience. Facebook offers business insights or third-party social media management app helping business to know the audience demographic and other information. With this insight, the company will focus on developing content and engage in brand promotion.

  • Creating Engaging Content:

More and more people spend their time on FB and when they come across any appealing content, they browse for more. It is important that you create engaging content through text or video format. Asking open-needed questions and posting interesting facts related to your business or service, is what the best digital marketing agency does.

  • Go for Paid Advertising:

The paid advertising on FB further boosts the marketing of the brand. In fact, it is the best way to gain more audience for the brand. With billions of users, taking the opportunity of paid advertising helps in acquiring new customers and increase the conversion rate.

  • Using Facebook Features:

FB offers multiple features including the FB Live that gives the sneak peek of the brand you are promoting. A leading digital marketing agency in India understands how essential these Facebook features including Live could be to gain interaction with the target audiance

Top 4 Reasons why SlideShare is the best Marketing Platform for Business

According to the report by Social Media Experts, more than 85% of content marketers don’t use SlideShare. In fact, SlideShare majorly used by individuals to post projects. However, lately, companies have understood the importance of using SlideShare for business. It is now a major platform used by companies as a part of marketing. Every month, the website receives more than 60 million unique visitors which is a great way of getting traffic and market brands. However, the major role played by marketing in SlideShare is the presentation of the slide and how well the market presents the brand to the audience. Although the main demographic of SlideShare is B2B, B2C also has come to the role that can serve the major purpose of company to reach its target audience.

Slideshare

 

Value4Brand, a leading digital marketing company in Delhi has suggested using SlideShare as a purpose of marketing the product or services. Let us now check why brands are concentrating on SlideShare for marketing purpose:

  1. Better Content Reaching Ability:

A marketer having the right idea about the right timing to post will certainly get positive result. Mobile users are active between 8.AM and 2 PM which is the right time to post the slide. This way your content will have a wider reach.

  1. Good Visuals have good Traffic:

A SlideShare presentation with high visuals will have greater chance to get traffic. Good visuals have the ability to increase the retention by 42%. Moreover, our brain processes images 60 times faster than text. This is because visuals can be easily understood rather than just adding bullets.

  1. Tagging Systems to Identify Presentation:

SlideShare has its own tagging system that allows identifying the presentation of the brand or product. The marketer should have a good knowledge about the tagging system and right tags to use.

  1. Smart Analytics:

SlideShare gives smart analytics to the user. It has the feature to tell from where the traffic comes from, measure engagement for each upload and what is being downloaded. This smart analytics allows for better presentation.

About Value4Brand

If you need someone with advanced skills for Brand Reputation Management Services in Delhi, then connect with Value4Brand so that you can create the best profile for your business on Instagram. Using the skills of an adept online brand management team will create brand awareness. The brand reputation management will be handled in such a way that products will be able to penetrate into a cutthroat competition and emerge victorious.

3 Paid Search Mistakes Web Owners Make

Search engines make money when advertisers use them for a long haul. If there are any changes done in the paid search engine method, then it will benefit advertisers. Paid search is the most effective way followed by web owners. However, it is important to make the best use of the paid search without any mistake because it will lead to the negative effect on the earning. The best way is to seek assistance from experts that can help in getting the best use of paid search engine.

Let us check 3 mistakes web owners are making on paid search:

  1. Focusing on keywords or search terms:

Until a few years back, keywords were gold standards to create ads. But as the time changed and improved search algorithms started emerging, focus on keywords started losing its grip. So you need to start looking beyond keywords. Having paid search on your side, you will get full transparency in what user searched to trigger your ad. By focusing on search terms will help in reverse engineering by creating keyword lists.

  1. Blending with the Crowd:

People search for the brand because they heard about your brand and knows it is different from others. Users spend most of their time on the search engine, and so it is important to be in brief window. With Ad extensions, web owners are provided with additional information in search ads through price extensions, value propositions, and callout extensions.

  1. Try to Attract Audience:

Every penny spent on paid search should focus on all circles of an audience. If you or your team doesn’t have exact idea about the keywords or targeting terms, then 100 percent of your budget should be allocated keyword research work and be using it accordingly. You can even employ campaign structure to uncover which search terms will give the desired result.

About Value4Brand:


Value4Brand is a leading Online Reputation Management and Digital Marketing Company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Read More: How can you get more traffic to your site? | Value4Brand

Top E-Commerce Retail Trends to watch for in 2018

2017 has been a great year for e-commerce retail websites, in terms of monetary growth and introduction of fresh concepts. As we enter into 2018, there will be new approach and trends dominating the e-commerce world. New technologies, SEO prospects and other aspects will be certainly dominating the e-commerce retail.

Value4Brand E-commerce Retail Trends

E-commerce sites need to adopt this change and work to bring the best result. Let us now check some of the big trends to watch for in e-commerce retail business:

 

1) Big Data and Analytics getting Sharper:

There is no doubt that big data and analytics have changed the face of every sector. It has certainly replaced the old methods of working and analyzing the growth of the business. Both will help in assessing the customers’ demand; understand customer experience and other aspects.

2) Mobile Usage:

The use of mobile for online shopping will certainly see a huge spike. Today, every 3 out of 5 people owns a smartphone and online shopping has become a trend. More than 50% of e-commerce sales take place through the smartphone. According to the reports from Goldman Sachs, the global revenue share from mobile e-commerce will be more than $626 billion.

3) Supply Chain Management will witness big change:

A supply chain is the most important aspect of e-commerce industry and in 2018, there will be more improvement. Automation, Data Sharing, and Customer-Centric will be three most advanced factors that will increase the prospect.

4) Micro-Moments Marketing taking over:

Micro-moments are touch points which customers research about the product. With the use of the device like- Think with Google, Micro-moments will be the hottest trend in 2018 for e-commerce. I want to know moments, I want to go moments, I want to do and I want to buy moments.

About Value4brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. With the team of Best Digital Marketing professionals, Value4Brand help the companies to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. We provide tailor-made solutions to the clients after analyzing their needs and requirements. Value4Brand strongly believes in client’s satisfaction by providing the quality results.

Value4Brand Reviews Management Services

We make online review management easy.

First, you need to know about review management –

Online Reputation Management (Reputation Marketing) are strategies that help businesses improve and respond to online reviews customers leave about their business on popular review sites like Google My Business, Yelp, Angie’s List and others.

Here are some eye-opening stats from a recent study by Invespro.

  • 90 percent of consumers read online reviews before visiting a business.
  • 88 percent of consumers trust online reviews as much as personal recommendations.
  • Consumers are likely to spend 31 percent more on a business with “excellent” reviews.
  • 72 percent say that positive reviews make them trust a business more.
  • 92 percent of consumers say they will use a local business if it has at least a five-star rating.
  • 72 percent of consumers will take action only after reading a positive review.
  • A single negative review can cost a business about 30 customers.

Why reviews are important?

  • Helps in increasing business.
  • Aids consumers decision making.
  • Creates awareness of the brand.
  • Facilitates Consumer engagement.
  • Builds a relation between the customer and the brand.

Value4Brand help the companies to maintain their reviews and manage the same.We understand the importance of a review for any organization thus we have a solution to it.

Value4Brand Reviews

Campaign Marketing- Doing it Right to Meet your Objectives

The marketing campaign is a part of a brand promotion that helps the business to reach its target audience. However, the process of developing and overseeing the campaign has to be managed effectively for rewarding results. The marketing manager needs to have experience in the field and to study the social media market to manage the campaign effectively. Companies like Value4Brand ensure that marketing campaign is done effectively after in-depth research and meet the needs of the brand.

Value4Brand | Campaign Marketing

This article explains about the top things to consider when performing marketing campaign for the brand:

  • Objective:

Business runs with an objective or the aim of earning a maximum profit and reaching the maximum target audience for growth. The intent of marketing and advertising is to create a brand image and develop awareness among potential customers. Different companies have different objectives, so while creating marketing campaigns, do keep objectives in the mind.

  • Budget:

Every company sets aside a certain budget for campaigning under which the marketing manager or social media manager has to work upon. The budget is based on the percentage of total sales and the return the campaign would offer. Research the market and check out the competitor’s marketing campaign method to list the budget for the campaign. Higher budget with no proper planning won’t yield guarantee return. So the team has to work on the idea and accordingly create the budget for the same.

  • Monitoring and Assessment:

Once the marketing campaign is done, brand owners along with the marketing team have to sit and monitor the progress. It is important to assign a team for a detail-oriented result and monitor every result coming out of the campaign.

  • Changes and Improvement:

While the result coming out of the monitoring of marketing campaign, the team can make changes and improvement according to the result. Viewers may comment on the campaign that can help the team to work if there are any changes or improvement needed. Even after the changes, the campaign doesn’t bring out the result, then you need to keep making changes and monitor the same for effective result.

About Us:

Value4Brand is a leading Online Reputation Management and Digital marketing company in New Delhi, India. Since its inception, the company has managed to provide well-research and brand-oriented reputation management service for clients globally. Equipped with advanced tools and experienced team, Value4Brand ensures of long-term business relationship.

Read More: Importance And Strategies of Digital Marketing

3 Things You need to know about Online Reputation Management

When everyone is facing neck to neck competition customers are only attracted by the quality and uniqueness offered by any company. They are piled up with ample of choices, so to attract and maintain customers towards the company one has to maintain and present the brand image of the company in a more creative way. A customer would not buy from a company which has negative reviews. Hence, the business has to join the hands with the ORM service providing a company like Value4Brand, one of the leading online reputation management services in Delhi.

Value4Brand

Once companies have proper professional services they can simply get advantages of using Online Reputation Management tools, they can be summarized as :

  • Development of Trust in Market: Customers simply have one perception in mind that they have to go with a company that has good reviews, testimonials and ratings. So, maintaining online reputation is very important. XYZ helps in keeping everything intact and setting up of a positive brand image of the company.
  • Removal of Negative Reviews: Popular social media platforms like Facebook, Twitter, LinkedIn and Quora have most of the reviews posts by the customers. They can be negative or even positive. Negative reviews obviously hamper the growth and image of the company. Thus, its a need to have ORM team to look out for such negative reviews and remove them.
  • Change in Ranking of Keywords: Your brand can earn good image when better ORM strategies are involved in SEO techniques. Your pages will get top rankings when each of the negative reviews is downgraded. With best ORM team you will have a better ranking of your company.

About Us:

Value4Brand is a leading Online Reputation Management and Digital PR company in New Delhi, India. Since its inception, the company has managed to provide well-research and brand-oriented reputation management service for clients globally. Equipped with advanced tools and experienced team, Value4Brand ensures of long-term business relationship.

Email Marketing Subject Line- Tips to Create Impressive Mail

Email marketing has been the major marketing tool for business. Whether the business has released new service or wants to do a PR campaign for the existing service to its target audience, email marketing is the best way considered. No matter what changes social media optimization faces, email marketing is going to stay. However, to create an impressive marketing strategy, content isn’t the only thing that matters, but the subject line too. Imagine, you have created an impressive content for the email, but fail to gather the attention with the not-so-impressive subject line. Readers may avoid checking the email if the subject line sounds dull or regular marketing email.During such situation, you need an expert service help that can help in creating appealing email marketing subject lines which will be rewarding in all sense. Value4Brand is one such company that offers complete online marketing assistance for clients globally.

Let us take you through some pointers to write impressive subject lines for email marketing purpose:

  • Read your Inbox First:

Though you’re writing a marketing email for your target audience, to create an eye-catchy subject-line, first check your inbox and see what catches your attention. Is there any subject line that induces you to open the email? Then create the similar inducing email marketing subject line.

  • Be a Genuine Email Sender:

Email reader usually gets frustrated by back to back marketing email reading, which seems to be a waste of time and never gives a reliable return. The subject shouldn’t trigger any confusion over the content of the email.

  • Short and Precise:

The subject line of the email should be short and precise while delivering the message overall. Longer subject takes away the charm and interest of the reader. Keep the limit of 30-35 characters and should be appealing one too.

  • Craft it like Title:

Marketers put a lot of effort on writing compelling titles for blog posts and website pages; this is to catch people’s attention over it. So the same formula should be considered while writing the email subject line. A well-crafted title defiantly catches attention.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.