3 Paid Search Mistakes Web Owners Make

Search engines make money when advertisers use them for a long haul. If there are any changes done in the paid search engine method, then it will benefit advertisers. Paid search is the most effective way followed by web owners. However, it is important to make the best use of the paid search without any mistake because it will lead to the negative effect on the earning. The best way is to seek assistance from experts that can help in getting the best use of paid search engine.

Let us check 3 mistakes web owners are making on paid search:

  1. Focusing on keywords or search terms:

Until a few years back, keywords were gold standards to create ads. But as the time changed and improved search algorithms started emerging, focus on keywords started losing its grip. So you need to start looking beyond keywords. Having paid search on your side, you will get full transparency in what user searched to trigger your ad. By focusing on search terms will help in reverse engineering by creating keyword lists.

  1. Blending with the Crowd:

People search for the brand because they heard about your brand and knows it is different from others. Users spend most of their time on the search engine, and so it is important to be in brief window. With Ad extensions, web owners are provided with additional information in search ads through price extensions, value propositions, and callout extensions.

  1. Try to Attract Audience:

Every penny spent on paid search should focus on all circles of an audience. If you or your team doesn’t have exact idea about the keywords or targeting terms, then 100 percent of your budget should be allocated keyword research work and be using it accordingly. You can even employ campaign structure to uncover which search terms will give the desired result.

About Value4Brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing Company in New Delhi, India. Backed by the team of professional digital marketing professionals, the company helps to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. Equipped with advanced tools and TAT based processes, we ensure a strategic solution for the company.

Read More: How can you get more traffic to your site? | Value4Brand

Top E-Commerce Retail Trends to watch for in 2018

2017 has been a great year for e-commerce retail websites, in terms of monetary growth and introduction of fresh concepts. As we enter into 2018, there will be new approach and trends dominating the e-commerce world. New technologies, SEO prospects and other aspects will be certainly dominating the e-commerce retail.

Value4Brand E-commerce Retail Trends

E-commerce sites need to adopt this change and work to bring the best result. Let us now check some of the big trends to watch for in e-commerce retail business:


1) Big Data and Analytics getting Sharper:

There is no doubt that big data and analytics have changed the face of every sector. It has certainly replaced the old methods of working and analyzing the growth of the business. Both will help in assessing the customers’ demand; understand customer experience and other aspects.

2) Mobile Usage:

The use of mobile for online shopping will certainly see a huge spike. Today, every 3 out of 5 people owns a smartphone and online shopping has become a trend. More than 50% of e-commerce sales take place through the smartphone. According to the reports from Goldman Sachs, the global revenue share from mobile e-commerce will be more than $626 billion.

3) Supply Chain Management will witness big change:

A supply chain is the most important aspect of e-commerce industry and in 2018, there will be more improvement. Automation, Data Sharing, and Customer-Centric will be three most advanced factors that will increase the prospect.

4) Micro-Moments Marketing taking over:

Micro-moments are touch points which customers research about the product. With the use of the device like- Think with Google, Micro-moments will be the hottest trend in 2018 for e-commerce. I want to know moments, I want to go moments, I want to do and I want to buy moments.

About Value4brand:

Value4Brand is a leading Online Reputation Management and Digital Marketing company in New Delhi, India. With the team of Best Digital Marketing professionals, Value4Brand help the companies to build, repair, manage and promote their brand globally which help to meet the client’s revenue requirements. We provide tailor-made solutions to the clients after analyzing their needs and requirements. Value4Brand strongly believes in client’s satisfaction by providing the quality results.

Campaign Marketing- Doing it Right to Meet your Objectives

The marketing campaign is a part of a brand promotion that helps the business to reach its target audience. However, the process of developing and overseeing the campaign has to be managed effectively for rewarding results. The marketing manager needs to have experience in the field and to study the social media market to manage the campaign effectively. Companies like Value4Brand ensure that marketing campaign is done effectively after in-depth research and meet the needs of the brand.

Value4Brand | Campaign Marketing

This article explains about the top things to consider when performing marketing campaign for the brand:

  • Objective:

Business runs with an objective or the aim of earning a maximum profit and reaching the maximum target audience for growth. The intent of marketing and advertising is to create a brand image and develop awareness among potential customers. Different companies have different objectives, so while creating marketing campaigns, do keep objectives in the mind.

  • Budget:

Every company sets aside a certain budget for campaigning under which the marketing manager or social media manager has to work upon. The budget is based on the percentage of total sales and the return the campaign would offer. Research the market and check out the competitor’s marketing campaign method to list the budget for the campaign. Higher budget with no proper planning won’t yield guarantee return. So the team has to work on the idea and accordingly create the budget for the same.

  • Monitoring and Assessment:

Once the marketing campaign is done, brand owners along with the marketing team have to sit and monitor the progress. It is important to assign a team for a detail-oriented result and monitor every result coming out of the campaign.

  • Changes and Improvement:

While the result coming out of the monitoring of marketing campaign, the team can make changes and improvement according to the result. Viewers may comment on the campaign that can help the team to work if there are any changes or improvement needed. Even after the changes, the campaign doesn’t bring out the result, then you need to keep making changes and monitor the same for effective result.

About Us:

Value4Brand is a leading Online Reputation Management and Digital marketing company in New Delhi, India. Since its inception, the company has managed to provide well-research and brand-oriented reputation management service for clients globally. Equipped with advanced tools and experienced team, Value4Brand ensures of long-term business relationship.

Read More: Importance And Strategies of Digital Marketing

How can you get more traffic to your site? | Value4Brand


Amidst this growing competition, it has become very challenging to drive traffic to your site. One has to be really innovative and unique with the topic and its description when presenting any content to the users. Similarly, an interesting approach should be applied to the social media to attract the users to the brand.

Here are some of the tips that you can use to increase traffic to your site and establish yourself as a strong name in the market:


  1. Think like your customers: When posting anything on the site for the purpose of attracting the audience, make sure that the content or the post is something that will interest the audience. For making it secure put yourself in the place of your audience and then think of the ways to attract them.
  2. Competitor Analysis: Invest your time for analyzing the strategies and working style of the competition or the businesses that are doing better than you. Then, incorporate those tips in your working for getting better results.
  3. Include Backlinks: Develop networks with the top players in the market and encourage the process of cross-promotions and back linking. Once you are among those who are associated with the top brands, customers will automatically turn towards you.
  4. User Experience: Since, the main focus is to attract the users to the site, the most important factor to focus your attention is on providing a friendly user experience to the customers. If the users and customers are happy with the way they are being treated then they will always be with you as your forever clients.

If you to want to attract users to your site and want a helping hand in doing so, contact Value4Brand for your assistance www.value4brand.com

Mistakes to avoid while writing content

Over the past time, the importance of having a unique content has increased to attract the users. With the development, it would not be wrong to say that content is the king and plays a very useful role in holding and retaining the user’s attention and interest to the work.

writing content

In order to present the users with a unique and innovative content, the common mistakes that are made while writing the content should be avoided. Here are some of the mistakes that you should avoid while writing your next content:

Mistakes to avoid while writing content

  1. Not doing research: Content is all about researching some unique aspects about the topic and then writing it down. To be very accurate in the writing, make sure you do enough research about the same so that you can present nothing but the facts.
  2. Not doing proofreading: It is important to be correct in your spellings to make your content readable. Therefore, not doing proofreading of the content can be one of the biggest mistakes that you can do. This will leave spelling mistakes in your content and will make readers lose interest in the content.
  3. Not selecting an interesting topic: Writing on anything and everything will not solve the purpose. You have to choose a topic that is interesting so that the readers can relate to the work and feel like reading the content.
  4. Complicating your writing: Don’t complicate the content when you can present the same in a simple form. Use simple words to express your thoughts so that everyone can easily understand what you want to say. Presenting the content in an over-complicated manner will harm your reputation.

Click www.value4brand.com and connect with Value4Brand – one of the leading providers of online reputation management services in Delhi for getting all the required help to maintain your reputation.

5 Ways Digital Marketing Powers Your Equity Crowdfunding Campaign to Succeed


Are you short of funds to step into the shoes of an entrepreneur? You do not have to worry.

One of the best ways to raise funds for your startup is by crowdfunding. Yes, you can choose your kind of crowdfunding from the three kinds that are now prevalent.

  • Donation
  • Reward
  • Equity

Equity is the best pick for an entrepreneur. But how does one go about raising funds by this method? You need to resort to digital marketing for crowdfunding. You need to work with the right professionals, know who to target, and use the correct strategy. This way you will be successful in raising funds for your startup.

Yes using the process of digital marketing you may have to wait to see the results. The investors may usually see minimum five ads before he or she decides to invest in any business proposal that has come via the equity crowdfunding. The earlier you start your campaign the higher the chance of raising funds is.

There are many aspects of marketing to raise funds via Equity Crowdfunding. However following these 5 guidelines may pave the way for grabbing the attention of the potential investor. Only when you have raised enough funds can you work on the ideas of your startup. So you should put your ideas across in the most attractive way.

Facebook ads

For digital marketing of your campaign, you use the Facebook ads. This is one of the most effective ways to reach the investors and create an interest in them.

Twitter ads

You can use the Twitter ads page to do your digital marketing. This site has a credible reach among various groups of people. You may be able to catch their attention through this handle.

LinkedIn ads

LinkedIn another social media site also can be of help. This is mostly used by business fraternity so there is a good chance of your plea reaching the right people.

Search engine marketing

You can use the search engine marketing technique too. You can pay Google for some search terms. This will help traffic to be driven to your crowdfunding campaign site.

Email marketing

One of the most time-tested methods is email marketing. It has worked for many so there is less chance that it will fail you. There is nothing wrong in giving it a try and you may be surprised to get a few investors showing interest in your startup after receiving some emails and videos pertaining to your business venture.

These tips will surely help you raise some funds and your startup will see the light of day.

Visit to Know – How CF Works? (Crowdfunding)

Importance And Strategies of Digital Marketing

The world is fast turning into a digital world and the digital age is here to stay. People are finding digital solutions to everything so why not for marketing. Here comes the Digital Marketing.

value4brandThe Products and Services marketed via the digital technologies can be termed as digital marketing. In this digitized world, this kind of marketing is gaining more ground. Nowadays it is found that more and more people are connected to the internet and a higher number of people are using mobile phones, laptops, and PCs than before.

The different ways of digital marketing

  • Social Media Marketing – marketing done via platforms like Facebook, Instagram, LinkedIn and so on.
  • Mobile Marketing- Marketing did via SMS, Mobile Ads, Mobile Apps.
  • Whatsapp Marketing
  • Email marketing- Marketing did via sending emails.
  • Google Adwords.
  • Search Engine Marketing and so an.

In nowadays Digital Marketing is the best and the cost-effective channel to reach the target customer and to boost the business revenue. There are many reasons that why we should choose Digital Marketing over Traditional Marketing Methods:

  • Cost Effective than the old methods like the TV ads, and newspaper ads.
  • A faster way to put things across and communicate with the target audience.
  • The marketing strategy is more streamlined and uses practical ways.
  • Easy to trace and monitor results.
  • Easy to track consumer and customer response rates.
  • Gauge the success of the marketing campaign with ease and real-time
  • Enables to plan and strategize your marketing in the coming days as per the response.

The importance of digital marketing is growing because the digital platform is more extensively used than before and it is the preferred mode of communication especially among the young and the tech savvy.

This number is growing and a day may soon come when everyone on this globe has access to the internet and then it will be an all-digital world. Then the way to go will be digital only.

Hence it is prudent to switch over to the digital mode. The sooner and better what is your say?

For More Information Visit Our Official Website – Contact Us

Google Adsense- A Simple Way To Make Money From The Internet

Make Money with Google AdSense – Value4Brand

Google Adsense is a program that helps you earn some money through the internet without doing a lot of hard work but a little of smart work. Anyone can join this Adsense program and it is free.

Google AdSense

Google has millions of websites and you too can have one of your own on this search engine. On this website, you can allow Google to display ads of other people.

The advertiser will be paying Google to place this ad then how are you going to benefit from this whole affair? It is pretty simple. When someone visits your website through Google Search and clicks on the ad placed on the website it gets noticed by Google.

Each click is paid which is called CPC which is known as cost per click. The rates for different kinds of ads are fixed and you can choose the category when you join the Adsense program.

The ads that are placed on any web page are relevant to the content of that page. For instance, if it is a web page that is covering a cricket match then ads pertaining to cricket gear, other cricket matches and tournaments, or anything related to cricket or sport may be placed on this page.

There are more chances of such ads getting clicks as this kind of page is visited by people interested in cricket. Higher the number of clicks more is the revenue generated by you.

But you may ask are these ads not annoying. No, they are not as the Google ads are not very intrusive. The content of the ad is relative to the website so it can be of great help to the visitor too. He or she may be able to know where to shop for quality cricket gear or may be able to update himself or herself with the upcoming matches.

It is a good and smart way to make some money out of the internet. Why not give it a try?

For More Information Visit – Value4Brand

Maintaining Online Reputation A Must For Everyone

Maintain Your Online Reputation

Maintaining Online Reputation – The internet is here to stay and today especially the young tend to refer to the internet for everything they do. These young have a presence in many of the social media sites too.

Gone are the days of conventional marketing. It is the age of digital marketing. So it is found that the commercial establishments to are very much present online. Most of the work is done online these days.

Online Reputation

Your presence online can also be tracked with ease. So what you post on the social media is visible to everyone who is connected to you. Whatever you do online does not remain a secret anymore.

You need to be careful about what you post especially when it is a public domain. A college student may find it funny to post some pictures, anecdotes or any other incidents about them on their home page. It can go viral at any time and many people will come to know about it soon.

If it is a little on the offensive side or it has hurt the feelings of someone you may be in trouble. Also there may be trouble store for you when you apply for a job. The interviewer may have come across some posts from your side those were done just for fun. If they find it a little distasteful, they may reject your candidature.

Your whole future can be at stake so everyone needs to be careful about what he or she posts. Also a professional who is at work should be careful about what posts they are putting up. If it goes against the company’s policies you may be taken to task.

It is in your hands to build your online reputation. Just as much your physical reputation is important so is your online reputation. Having a high ORM is the need of the hour, so try to have a balance and do not jeopardize your life with some reckless and unmindful behavior.