Video marketing is now becoming the sought after marketing method for brands. With the social media gaining more and more users, the acceptance of video marketing has witnessed a huge spike. Be it how to use the product or introduction of new product, brands are using video marketing as a method to reach out to the maximum audience. It has helped many companies in boosting sales and reaching out the maximum audience. In 2018, this marketing method witnessed too many innovations and with 2019 approaching companies the trend is getting better and better.
According to marketing experts, video marketing will draw more than 80 percent of internet traffic globally by 2019. Similarly, video embedded in email marketing campaigns will result in rise of click-through rate by 200-300 percent.
A top reputed digital marketing agency will ensure that its clients get the trendy aspect of video marketing for business growth.
Let us now check some top video marketing trends to watch for in 2019-
- Increase in Live Streaming Services-
Today more and more companies are going live to stream on social media platform during product launch. This gives direct view to the audience and creates hype in the social media platform. These live videos are created anywhere, anytime and require zero investment. In 2019, more and more companies will use live streaming service to reach out the maximum audience. Even new channels are using this platform to present live news coverage on social media platform.
- Videos will sync with devices we use-
More and more people are browsing on internet than their laptops and desktop devices. This means that the method of creating videos is different than before and is compatible to mobile viewing. The shapes and size of the mobile screen will also indicate the shape of videos created these days. Earlier, videos were created in vertical method, but now they are switched over to square-shaped videos.
- E-learning will get major boost-
Video marketing is not limited to product promotion, but also for e-learning. Online education portal will use video marketing as the platform to promote new courses among the target audience. With this, students don’t need to be confined with classroom by incorporating the necessary training materials into videos. Top e-learning companies have learned the importance of video marketing and will use it largely to promote the course.
- V-Logging gaining more Momentum-
Although in 2019 it won’t be a new thing, but more and more creative people will indulge into video marketing process. The virtual reality technology used in videos embedded within the blog will appeal more to the customers. This will further help v-loggers to earn money through blogs. These v-loggers can use these video marketing techniques in creating channels in YouTube to gain more momentum and traffic to their blog.
Digital marketing agency with trending video marketing tools will further boost the use of this platform so that brands can marketing their product effectively. Digital agencies will use this platform in a more creative way to promote the brand to wider audience.